talby (au Design project) Color names: Hornet Green, Orange Orange, Hole Black

    発売年=2004年/製作者=Product Design: Marc Newson Sound Design: Nick Wood UI Design: Brendon Smale Planning and Production: Satoshi Sunahara (KDDI)/販売元=

    Sunahara, S. (2017). The Morphology of Mobile Phones. Rokuyosha au Design project website adp.au.com

    /サイズ=W45 × D13 × H132 mm/素材・技法=Plastics (PC/ABS, PMMA, etc.), electronic components/肖像権・パブリシティ権保持者=Sanyo Multimedia Tottori Co., Ltd.

    The vision of an aluminum unibody.

    The talby concept proposed a unibody form carved from a single sheet of aluminum. At the time, while cutting processes were sometimes used for prototypes, they were not considered realistic for mass production due to time and cost constraints. In bringing talby to market, the greatest challenge was how to realize the concept’s elegant unibody form. Reproduction using aluminum press processing was first considered, but this approach was abandoned because seams would appear along the sides.
    Ultimately, priority was given not to the use of aluminum itself, but to achieving a unibody form, and a unibody-like shape was realized using resin. The true revolution of applying cutting processes to mass-produced products would later be achieved by Apple: the MacBook Air (2008) became the first product to realize an aluminum unibody through machining. At the time of talby, such a future seemed like a distant dream. Yet, holding talby in hand, the team would casually remark, “Next, we’d like to do a mobile phone project with Apple,” imagining what had yet to come.

    【Awards】
    2004: Good Design Award
    2005: Chicago Athenaeum Good Design Award (USA)

    【Collections】
    The Museum of Modern Art (MoMA), New York
    Fonds National d’Art Contemporain (FNAC), Paris
    Design Museum, London
    Philadelphia Museum of Art, Philadelphia

    Source: Sunahara, Satoshi (2017). *Keitai no Keitaigaku [The Morphology of Mobile Phones]*. Rokuyosha.

    データ出典

    関連リンク

    au Design projectウェブサイト

    書籍『ケータイの形態学』

    ※掲載されている3Dデータは、クリエイティブ・コモンズ【表示4.0国際】ライセンスに従うかぎり、商用利用を含め、自由に複製または改変してご利用いただくことが可能です。詳細は利用規約をご確認ください。
    クリエイティブ・コモンズ【表示4.0国際】ライセンスの表記方法

    ©2025
    JAPAN Design
    Resource Database