Description

This is one of the Drux brand of high-priced cosmetics that have taken Shiseido’s corporate image to the next level.

Drux cosmetics were designed to be “the finest among Shiseido’s products, which are known for their high-end quality. The products with the finest formulations were completed as a result of the utmost consideration of the balance between price and profitability. As for the container, the package design by Mitsugu Maeda, who worked in the Design Department, is a gem of modern refinement of the traditional arabesque pattern, with elaborate calligraphy based on black-on-black line drawings.