Database / I I I I
Design Resources: Digital Archive
Holdings Classification (Registered Name)
Seven kinds of colored Fukuhara powder white powder (later renamed “seven-color powder white powder”) (reproduction)
Seven kinds of colored Fukuhara powder white powder (later renamed “seven-color powder white powder”) (reproduction)
- Category
-
- #Product
- Release Year
1917
- Designer
Shiseido Co., Ltd.
- Manufacturer
Shiseido Co., Ltd.
- Distributor
Shiseido Co., Ltd.
- Dimensions
-
W52 × D52 × H30 mm
- Materials and Techniques
Unclear
- Design Registration Number
Unclear
- Portrait and Publicity Rights Holder
Not Applicable
- Copyright Registration Number
Unclear
- Inquiries
Shiseido Corporate Museum
- Data Source
Shiseido Corporate Museum
This was the first multi-colored powder white powder in Japan, offering seven colors at a time when white powder was the mainstream.
Description
In 1917, the company launched “seven kinds of colored Fukuhara white powders” (later renamed “seven colors of white powders”). Even though white white powder was still the mainstream, this multi-colored powder was available in seven different colors: white, rose, peony, flesh yellow, yellow, green, and purple. It was a revolutionary product that allowed users to use different colors according to their individual faces, the color of what they were wearing, and the light or darkness of the light.
The package design was also creative, adopting the Art Deco style that was beginning to emerge in Europe. The octagonal container was square with straight corners, covered with thin satin, and the lid was stamped with a slightly modified version of the trademark “Camellia japonica” in gold foil. The upper part of the camellia bears the French words “POUDRE DE RIZ,” meaning “rice powder,” and the lower part bears the words “SHISEIDO TOKYO.